Needs assessment and draft action plan for the Gambia Hotel Association commissioned by Centre for the Development of Enterprise (EU-ACP)



PERIOD 12/2008 till 02/2009

OBJECTIVE • Designing a plan for the organization of a qualitative Hotel Management and Energy Audit Training workshop for the Gambia Hotel Association;
• Needs assessment concerning the development of an International Cultural event as an instrument for extending the tourist season in The Gambia and as added value for destination marketing to the primary markets.

PARTNERS • Gambia Hotel Association (GHA) – operationele PO
• The Gambia Tourism Authority
• Tourism and Travel Association of the Gambia (TTAG)
• The Association of Small Scale Enterprise in Tourism (ASSET)

TOGETHER WITH • Ex-Change v.z.w
• Centre for the Development of Enterprise (CDE) (EU-ACP instelling): conceptuele inbreng

BUDGET 5000 €

FINANCES Centre for the Development of Enterprise (CDE) (EU-ACP instelling)

DESCRIPTION Research in the context of the development of diversified products (away from the image of cheap “sun-sea-beach” winter destination) so that the destination’s competitive position could improve in response to the recent decrease in the number of tourists, especially from her largest markets in Europe, namely Germany, the Netherlands, and especially the United Kingdom.

Research report: In February 2009, the results of the research of the needs and action plans designed with all local partners, were delivered to the CDE.

Project ended